Sales Manager for the Day
Contract Sales Management for Real Estate Principals
Contract Sales Management for Real Estate Principals
My experience has shown me that not all people open up in groups and meeting with your agents one on one gives them the opportunity to grow faster
Strategic — goals, business plan, stock control in changing markets
2. Mindset — head space, focus, frame of mind
3. Skills audit — prospecting, listing presentations, vendor management, negotiation
4. Systems — database building, pipeline management


I joined the real estate industry in 2008 after a long career in the finance industry. I have been a licensed real estate agent personally since 2010.
I had an unusual start as I commenced working for the Real Estate Academy, a strategic sales training company. I learned what the best sales agents in the country were doing to perform at the highest levels, all while running the academy for 3 years even before I started working at a real estate office.
I was then a selling Principal for 2.5 years on the Central Coast NSW before relocating back to Sydney, where I shortly after started a 7-year career with McGrath.
McGrath is the largest residential real estate business in Australia; it then owned 27 company offices in NSW & QLD. I started as a sales manager and worked my way up to the Head of Sales (Director of Sales). Sales Managers at McGrath, a company-owned, predominantly worked as coaches, and at one point, I was coaching and managing 50 agents plus their teams.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.